Trends Takeaways this Week Published November 1, 2024

1. The World Series was the top trending Search topic in the US this week

• “what is a walk off grand slam” was the top trending “what” question in the past week and “when is the dodgers parade” was the top “when” question 
• “fan interference world series” was the top trending World Series search
• “what does the world series mvp get” was a breakout search

MAP: How search interest in the teams shifted throughout the series

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2. Daylight savings

DAYLIGHT SAVING FOR KIDS

• “how to prepare kids for daylight savings” is the top how-to question about daylight saving and increased +570% over the past week 
• “sunshine protection act status” increased +370% and “what happened to the sunshine protection act” is a related breakout search, past week 
• “why do we have daylight savings” more than doubled over the past week (+160%)

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3. Each year, search interest in “candy donations” spike the first week of November 

• “leftover halloween candy for troops” is a breakout search, past week
• “Halloween candy donation near me” tripled and “where to donate halloween candy” spiked +950% over the past week
• Massachusetts is the top state searching for candy donation the day after Halloween, followed by Illinois and Colorado

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4. “what time is love is blind reunion available” was the top trending “reunion” search this week

• AD from Season 6 and Ollie from Love is Blind UK were the top trending cast members searched in the past week
• The MLB was searched 8x more than Love is Blind in the past week
• Montana was the only state searching more for “Panic reunion” than “LIB reunion” after Panic! at the Disco returned to headline When We Were Young Fest

GRAPH: Search interest in “love is blind cast” is nearing an all-time high this month

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5. Search interest in “ofrenda how to” is at an all-time high ahead of Day of the Dead/Dia De Los Muertos

• Mexico is the top country searching Marigold this week as it’s the flower most commonly used in altars for Dia De Los Muertos and “where can i buy fresh marigold flowers near me” searches rose +300% 
• “Ofrenda pets” search interest spiked +200% in the past week

MAP: In Mexico, the Northern regions searched more for Halloween this week, while the Southern regions searched more for Dia De Los Muertos