Top Trends
All trends US unless otherwise stated
- Atypical pneumonia is at an all-time high in the US as cases rise among children
- “quarter pounder recall” is the top trending search related to “recall” in the past week
- The late Fernando Valenzuela was the top trending search in the US in the past week
- “birmingham airport evacuated” was the top trending “airport” search in the past week
- Searches for “encyclical” spiked +3,000% in the past week after Pope Francis published his encyclical
Entertainment
- New York is the top US state searching Timothee Chalamet in the past week after the Timothee Chalemet look alike contest
- “is frank ocean in tyler's new album” is the top trending search relating to “album” in the past day
- Search interest in “glitter freckles” hit an all-time high after Taylor Swift used them
Lifestyle
- “what is interpretive dance” searches are at an all-time high
- “boo basket” searches spike every October in the US and are currently at an all time high
MAP: “pumpkin patch” vs. “apple picking” searches across the US- apple picking stays the favorite in the northeast while the rest of the US searches for pumpkins
Sports
- Searches for “nfl teams uncrustables” spiked +600% in the US over the past day
- “duke vs arizona state basketball” is the top trending college basketball search in the US over the past day
- “club américa vs monterrey” was the top trending matchup in the US over the past day
Find more daily top Trends here >>
Daily Quiz
Which pattern is searched more of all time?
Chevron or Checkerboard?
Millennial Trends
- Search interest in “leopard print” reached its second highest point this month since 2012
- “going out tops” is searched at a record high this year. Over the past month, the top trending items searched with “going out tops” were “off the shoulder sweater”, “corset” and “lace tops”
- Search interest in the “Longchamp Le Pliage” reached an all-time high in September this year and over the past month, users searching for Longchamp also searched Kipling
- “tinted sunglasses” was at an all-time high in June this year and over the past month, the top trending tinted sunglasses colors were pink and rose
- Kitten heels are being searched more than ever this month. “Slouch boots” and “fyre boots” were breakout searches this month
Most searched “is/are … back in style” fashion items
past month, US
- Stirrup pants
- Juicy Couture tracksuits
- Skinny jeans
- Hunter boots
- Cold shoulder tops
- Padded shoulders
- Bell bottoms
- Baggy jeans
- Pantyhose
- Tight rolled jean
Most searched millennial trends
past month, US
- Mustache
- Millennial pink
- Millennial gray
- Ombré
- Wall art
Most searched “why do millennials like …”
past month, US
- Wearing skinny jeans
- Grey
- Avocado toast
- Halloween
- Subtitles
Which trends are back?
GRAPH: Search interest in “dainty necklace” surpassed “chunky necklace” in December 2016 but as of September 2024, “chunky necklace” is searched more
GRAPH: “high rise jeans” surpassed “low rise jeans” in 2016 but as of June 2024, “low rise jeans” are now more searched
Daily Quiz answer
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