Trends Takeaways this Week (Published November 8, 2024)

 

1. Tornadoes are searched more than ever in Oklahoma 

• Search interest for Tornado hit a record high in Oklahoma 
• “where did the tornado hit in oklahoma” and “areal flood meaning” are breakout searches this week in Oklahoma
• “what to do if roof is leaking” and “safe rooms for tornadoes” are also related breakout searches over the past week, OK

2. “green bean casserole” has doubled over the past week 

• Search interest in green bean casserole spike every November during the week of Thanksgiving and the top searched casserole how to of all time  is “how to make green bean casserole”
• lasagna is the top searched “is … a casserole” followed by deep dish pizza since 2004

Trending casseroles

past week, US

1. Chicken bacon ranch tater tot casserole
2. No peek chicken casserole
3. Cheesy ground beef and rice casserole
4. Sweet potato casserole with pecans
5. Green bean casserole

3. Search interest in brown eyeliner is at an all-time high

• “eyeliner stencil” search interest grew +250% in the past week
• Search interest in “best angled eyeliner brush” spiked +200%
• “Liquid eyeliner” was searched 20x more than “kohl eyeliner”
• MAP: Search interest in eyeliner and eyeshadow was even across the US in the past week

4. Darius Johnson was the top trending college basketball player

• Searches for “ncaa women’s basketball scores” was higher than that of “ncaa men’s basketball scores”
• Rice Owls men’s basketball was the top trending college basketball team
• “baylor vs gonzaga” was the top trending college basketball game

Trending questions on college basketball

past week, US

1. What does redshirt mean in college basketball?
2. When do college basketball rankings come out?
3. When did college basketball start?
4. How long are women’s college basketball games?
5. What is the most points scored in a college basketball game by one player?

5. Quincy Jones is the only top trending search that is not election related

• Out of the top trending 25 searches over the past week, Quincy Jones is the only non-election related query and surged +2,450%
• “songs produced by quincy jones” is a breakout search and Fly Me To The Moon (breakout) is the top trending song searched with Quincy Jones over the past week
• “quincy jones funeral” and “quincy jones obituary” are breakout searches, past week