Trends Takeaways this Week | Published November 22, 2024

 

1. Search interest in pneumonia is currently at its second highest point after the pandemic

• Search interest in “walking pneumonia” is currently at an all-time high with Maryland being the top state searching for it over the past week
• Over the past week, bacterial pneumonia was searched 1.5x more than viral pneumonia

Most searched “pneumonia vs…”

past week, US

1. Walking pneumonia
2. Bronchitis
3. Cold
4. Tuberculosis
5. Mycoplasma pneumonia

2. Boxer “amanda serrano” was the top trending person

• Women’s boxing reached an all time high this year, both worldwide and in the US
• “how to get into boxing” spiked +600%, and “womens boxing classes” more than tripled in search
• “is headbutting allowed in boxing” was the top trending “is…allowed” and headbutt reached a 10 year high
• “what song did katie taylor walk out to” was the top trending “what song…”

MAP: Although Katie Taylor won the match, most states searched Amanda Serrano more

Top trending “what does…mean in boxing”

past week, US

1. What does NC mean in boxing?
2. What does measuring mean in boxing?
3. What does don’t measure mean in boxing?
4. What does saved by the bell mean in boxing?
5. What does unanimous decision mean in boxing? 

3. The “star blanket” is currently searched at an all-time high

• “6 day star blanket” more than doubled over the past month with the top stitch searched with “6 day star blanket” being the “double crochet”

Top questions on the “star blanket”

past month, US

1. How to make a crochet star blanket
2. How much yarn does the 6 day star blanket need?
3. How to make a crochet star blanket into a square?
4. What is a 6 day star blanket?
5. How to knit a star blanket?

4. “glicked” was the top trending double feature

• Wicked was over 2x more searched than Gladiator II
• “wicked outfits” reached an all time high

Top trending questions on Wicked

past week, US

1. Is there an end credit scene in Wicked?
2. When does the Wicked album come out?
3. When is part two of Wicked coming out?
4. When to pee during Wicked?
5. Is Wicked out in theaters?

Top trending questions on Gladiator II

past week, US

1. How long is the Gladiator 2 movie?
2. Will Gladiator 2 be streaming?
3. Does Gladiator 2 have a post credit scene?
4. Do I need to see Gladiator to see Gladiator 2?
5. Where can I watch Gladiator 1?

5. The top trending performance was Jelly Roll followed by George Strait and Chris Stapleton

• Nashville, Tennessee was the top city searching for the CMA Awards
• The top trending question about the CMAs was “why wasnt morgan wallen at the cma awards”
• “who votes for cma awards” was a breakout search and “cma awards winners” is up +2,000%